Build the narrative.
Launch the product.
Drive the revenue.

Expert product marketing leader
for high-growth B2B SaaS companies.

About me

I lead product marketing that scales. From sharp, differentiated messaging to go-to-market programs that convert, I help B2B SaaS companies unlock revenue and build category leadership.

With a blend of strategic vision and hands-on execution, I partner closely with product, marketing, and sales teams to drive impact. I thrive in fast-paced environments and care deeply about mentoring talent, creating clarity, and delivering marketing programs that resonate with buyers.

Actively seeking full-time product marketing leadership opportunities where I can go deep, roll up my sleeves, and help a company reach its next stage of growth.

Areas of expertise

  • Develop strategic marketing plans that align to your company's goals and growth objectives.

  • I’ve launched several AI-powered products translating technical innovation into clear, customer-centric narratives that resonate. Launches include: AI-powered contract intelligence, personalization, risk scoring, task creation, and analytics.

  • I craft bold, differentiated narratives that clearly answer “why now” and “why us,” positioning businesses as the go-to solution in their space. Through consistent storytelling, strategic content, analyst relations, and GTM alignment, I help drive awareness, shift perception, and build long-term market leadership. description

  • I translate complex capabilities into clear, compelling narratives that speak directly to your buyer’s pain points, priorities, and use cases. From messaging frameworks and demo scripts to website copy and sales decks, I ensure every word drives clarity, consistency, and conversion across the funnel.

  • I empower revenue teams to sell with clarity, consistency, and confidence. I build the messaging, playbooks, and enablement programs that improve sales readiness, accelerate ramp time, and increase win rates. By aligning content to real buyer pain and delivering actionable tools, I help teams show up smarter and close more business.

  • I help B2B SaaS companies bring new products and features to market with maximum impact. From messaging and positioning to go-to-market strategy and execution, I ensure launches are tightly aligned to business goals, resonate with target buyers, and drive measurable results - whether that’s accelerating adoption, increasing pipeline, or establishing category leadership.

  • By diving deep into the competitive landscape, I deliver actionable intel, build strategic battlecards, and enable teams with the tools they need to win. From frontline insights to targeted takeaway campaigns, I help drive differentiation, confidence, and revenue impact in competitive deals.

  • I help businesses grow revenue and strengthen customer relationships through strategic post-sale programs. I develop and optimize cross-sell and upsell strategies, product adoption initiatives, and customer marketing programs that increase expansion opportunities, improve retention, and drive long-term value.

  • From customer advisory boards and communities to flagship events and compelling case studies, I build advocacy programs that deepen engagement, strengthen loyalty, and elevate the voice of the customer. These programs have driven measurable results, including higher NPS, increased retention, accelerated deal cycles, and greater pipeline influence through trusted proof points.

Where I have worked

Testimonials

“Ilana is an incredible product marketing leader. During the time we worked together she made a huge positive impact on the team and company. She provided strategic direction for multiple large-scale product launches, developing best practices and playbooks to drive success. She built relationships across the organization to create alignment around goals, tactics, and communication. She built out and grew the product marketing team to expand capabilities that stretched across product launches, competitive intelligence, sales enablement, analyst relations, and customer advocacy.

She’s the rare swiss army knife that has the ability to see the big picture and go deep on different topic areas. I loved working with her and would do it again in a heartbeat.”

– Juliette Kopecky, CMO, LinkSquares

“I’ve worked with Ilana in two capacities: as a peer and as my manager, and I can’t speak highly enough of her skill, her work ethic, and her compassion as a leader.

At LinkSquares, I was part of Ilana’s product marketing team, and she proved to be a very transparent, understanding, and motivating leader. Always communicative, collaborative, and honest, Ilana is the kind of manager who trusts her team in their expertise but doesn’t hesitate to be hands-on or offer guidance and support when needed. She’s been an amazing advocate, champion, sounding board, mentor, and friend.”

— Lauren Brown, Product Marketing, Workhuman and LinkSquares