I’ve helped companies—from growth-stage startups to enterprise leaders—build product marketing functions that drive real results.
I have:
Built and scaled teams from scratch, bringing product marketing best practices that scale growth stage teams
Led end-to-end product launches—from positioning and messaging to GTM strategy and sales enablement
Developed clear, customer-focused messaging that stands out in crowded markets
Created full-funnel content strategies that support every stage of the buyer journey
Equipped sales teams with high-converting tools: pitch decks, battlecards, playbooks, and more
Drove cross-functional alignment across product, marketing, customer success and sales to keep teams focused and moving
Partnered with demand gen and content to power campaigns that engage and convert
Built programs for win/loss analysis, competitive intelligence, and voice of the customer
More About Ilana
I am certified in Pragmatic Marketing and Corporate Visions Power Positioning, with advanced training in storytelling and strategic marketing.
I received my Master’s in Communications in 2005.