I’ve helped companies—from growth-stage startups to enterprise leaders—build product marketing functions that drive real results.

I have:

  • Built and scaled teams from scratch, bringing product marketing best practices that scale growth stage teams

  • Led end-to-end product launches—from positioning and messaging to GTM strategy and sales enablement

  • Developed clear, customer-focused messaging that stands out in crowded markets

  • Created full-funnel content strategies that support every stage of the buyer journey

  • Equipped sales teams with high-converting tools: pitch decks, battlecards, playbooks, and more

  • Drove cross-functional alignment across product, marketing, customer success and sales to keep teams focused and moving

  • Partnered with demand gen and content to power campaigns that engage and convert

  • Built programs for win/loss analysis, competitive intelligence, and voice of the customer

More About Ilana

I am certified in Pragmatic Marketing and Corporate Visions Power Positioning, with advanced training in storytelling and strategic marketing.
I received my Master’s in Communications in 2005.

Where I have worked

role: product marketing manager