Ilana Goddess

My superpowers

Deep expertise

15+ years in B2B SaaS product marketing I know what drives growth at every stage and bring a toolkit of best practices to help teams move faster, smarter, and with greater impact.

Revenue-focused product marketing

I connect everything I do—messaging, positioning, enablement, and programs—to business impact. Whether it’s accelerating pipeline, shortening deal cycles, or fueling revenue growth, I measure success where it counts.

Bringing AI-powered products to market

I help companies translate complex AI capabilities into clear, buyer-centric messaging that drives adoption, differentiation, and revenue. From shaping positioning and value propositions to launching AI features with clarity and credibility, I turn innovation into outcomes.

Team builder and culture shaper

Great marketing starts with great people. I’ve built and led high-performing product marketing teams rooted in clarity, trust, and a shared commitment to outcomes. Mentorship, empowerment, and transparency are at the core of how I lead.

Strategic vision, hands-on execution

I shape high-level go-to-market strategy while staying close to the work. From messaging to launches to enablement, I lead by doing—rolling up my sleeves to drive results that matter.

Cross-functional alignment at scale

I bring product, marketing, sales, and CS into lockstep—turning strategy into coordinated execution. The result: faster launches, stronger programs, and better buyer experiences.

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Let’s elevate product marketing together.

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