Product Marketing Leadership for B2B SaaS - Fractional or Full-Time

Build messaging that wins.
Launch products that grow.

About me

Great product marketing tells a story-one that connects with buyers, inspires teams, and drives real growth. That’s what I’ve spent the last 15+ years doing.

I’ve helped scale startups and shape category leaders, from Salesforce and Workhuman to LinkSquares, Demandware, and Salsify. No matter the stage or industry, my approach is the same: deeply understand your customer, get clear on what makes your product different, align the team around that story, and bring it to life through programs, content, and campaigns that actually move the needle.

I am a full-stack product marketer who unites product, marketing, sales, customer success, and executive teams around a clear vision. I thrive in fast-paced, high-growth environments and am passionate about mentoring others, fueling innovation, and delivering impact.

How We Can Work Together

Full-time Leadership

I’m available for a full-time product marketing leadership role. i’m ready to build strategy and execute programs that drive growth.

Fractional Leadership

Need product marketing leadership without the full-time commitment? I can step in fractionally to guide strategy and keep key initiatives moving forward.

Project-based Work

Need support on a specific initiative? I’m available to take on project-based work such as product launches, messaging, or sales enablement.

Areas of expertise

  • Develop strategic marketing plans that align to your company's goals and growth objectives.

  • I craft clear, compelling messaging that aligns to your buyer’s pain points and use cases. I have experience writing messaging guides, demo scripts, website copy, and more.

  • Equip your sales and customer success teams with the messaging, playbooks, content, and training they need to effectively sell.

  • I specialize in helping B2B SaaS companies bring new products and features to market with maximum impact. From messaging & positioning to go-to-market strategy and execution, I work with teams to ensure every aspect of the launch is aligned with business objectives and resonates with target audiences.

  • I help businesses maximize revenue and deepen customer engagement by developing and optimizing cross-sell and upsell strategies, product adoption programs.

  • I help businesses gain a comprehensive understanding of the competitive landscape by diving deep into their competitors. I develop new battlecards, empower teams with insights, and execute targeted competitive 'takeaway' campaigns to drive success.

  • I help businesses build stronger customer relationships and turn their best customers into powerful advocates. From leading customer advisory boards and communities to orchestrating customer conferences and creating compelling case studies, I design programs that foster engagement, loyalty, and long-term growth.